This is a Press Release from Kerala Tourism. Details of the poll are at Smart Travel Asia.
Asia’s best travel brands have been revealed and Kerala has bags the top spot for best destination in Asia. On Aug 31, 2010
This was revealed in the 2010 Best in Travel Poll, which was released by Smart Travel Asia this week.
Dr Venu, Secretary, Kerala Tourism couldn’t be prouder of the state’s high honors. “This is phenomenal recognition for Kerala and the people who are working in the tourism sector, delivering an inspirational experience. Keralites should feel very proud of their contribution to this fantastic international achievement”.
“Determined by thousands of travelers, the Smart Travel Asia awards are unique because they single out not just popular places but truly exceptional places that enthrall travelers and keep them coming back” he added.
Known as God’s Own Country, holiday in kerala with Kerala’s green paddy fields, serene backwaters, beaches and laid back style were a winning combination for travellers who want to escape and ‘get away from it all’. It clearly fit the criteria for the thousands of travelers who voted for Asia’s best destination.
Bali and Phuket were voted as second and third most favourite Asian destinations. The only other Indian destinations to be listed in the top 10 were Rajasthan and Goa, which came in at eighth and tenth spot respectively.
The poll that was conducted throughout May-July this year, put the spotlight on ‘aspirational’ brands and travel trends in the region. The vote is based on actual travel experience, word-of-mouth, as well as an idea of the brand drawn from ads and PR. Voters polled in 12 categories including Asia’s best business hotels, luxury resorts, spas, destinations, business cities, shopping spots, and the world’s best airlines and airports.
Approximately 60 percent of voters are based in Asia (largely Singapore, Hong Kong, India, China, Japan, Malaysia, Thailand, Philippines, and the Middle East), 20 percent in UK/Europe and 20 percent in USA and North America.
On an average, voters took 13.56 air trips over the past 12 months and earned US$164,501 in household income. Smart Travel Asia has over one million readers worldwide.