Kerala is known as God’s Own Country and the tagline was popularized by Kerala Tourism through their campaigns.
In fact God’s Own Country is a phrase not only used by Kerala but by many places around the world. Until the early 1980s, Kerala was a relatively unknown destination and most tourist circuits focused on North India. Aggressive marketing campaigns launched by the Kerala Tourism , the government agency that oversees tourism prospects of the state, laid the foundation for the growth of the tourism industry. In the decades that followed, Kerala’s tourism industry was able to transform the state into one of the niche holiday destinations in India. The tagline Kerala- God’s Own Country has been widely used in Kerala’s tourism promotions and soon became synonymous with the state which is now well known for Kerala Houseboat Packages, Kerala Honeymoon Packages, Kerala Treehouse Packages and Kerala Ayurveda Packages
Here is a campaign from Kerala Tourism depicting Life in God’s Own Country.